competitive advantage (noun) one-upmanship: back-and-forth competition
Sinonime: Mardi Gras,
carnival, circus, cloak,
color,
costume, costume ball,
cover, cover-up,
deception, dissimulation, domino, facade, festivity, front, guise, impersonation, imposture,
mask, masked ball, masking, mummery, personation, pose, pretense, put-on,
revel, screen, show,
subterfuge, veil